Category: Marketing
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The AI Tool Stack I’d Recommend to Digital Marketers Right Now
I’ve been on maternity leave for a hot minute recently and that has given me some time during baby naps to dive into the different AI tools on the market. It’s been fun having the flexibility to dabble into more options than I’d typically get the chance to. There was a point where simply saying…
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AEO/GEO Is Just SEO Done Really Well
Every few years, marketing gets a new acronym that suddenly makes everyone feel like the old playbook is dead. At this moment, it’s AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). And if you’ve spent even five minutes on LinkedIn lately, you might be believing that traditional SEO is completely irrelevant now that AI…
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Building Websites for Audiences… and Agents
Practices for Building a Website Ready for the Future of LLMs For years, websites were built with two audiences in mind: people and search engines. We optimized for rankings, conversions, keywords, and user experience. But the way people discover brands online is already shifting, and we’re now entering a phase where websites also need to…
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ChatGPT vs. Claude: Which One Actually Makes You a Better Marketer?
If you’re in marketing right now, you’ve probably heard some version of: “use AI.” This post is part of a series: “AI for Marketers” and this specific post covers content writing with ChatGPT or Claude. Stay tuned for more posts covering the different uses of AI in marketing. And I agree, with some nuance. I…
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Mom is Marketing: Building a Personal Brand at the Intersection of Marketing, Motherhood, and Real Life
Mom is Marketing is officially live! This is a space where all of my marketing thought leadership, motherhood reflections, and everyday lifestyle content will come together. For years, my professional world has been rooted in digital marketing: helping brands grow, connect, and create meaningful presence online. And over the last few months, my personal life…
Mom Is Marketing 