Tag: Marketing
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The Mom Marketing Superpower: Negotiation
As a mom to a newborn little boy, I haven’t had to sharpen the skill of negotiation with him just yet. At six months old, Miles’ biggest form of negotiation is letting us know, sometimes very loudly, when he’s hungry. But as a bonus mom to an eight-year-old daughter, she’s definitely upped my game over…
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Why Moms Are Naturally Great Marketers
Last week was a big one for our family. My five-month-old son (two months adjusted), Miles, had minor surgery down in Denver. While it was considered a minor procedure, it still came with all the emotions that any parent knows too well. We spent the night before surgery in a hotel near Children’s Hospital in…
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6.28.26 This Week in DM: AI As the Norm & Creativity As the Advantage
Welcome back to This Week in Digital Marketing. The series where I round up the biggest updates from the previous week and break them down in a fun, positive spin. We’re focusing on stuff that actually matters if you’re trying to build a brand, market a business, or stay ahead of where the internet is…
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6.14.26 This Week in DM: ChatGPT Wants to Shop, Apple Wants to Search & Google Wants to Be Social
Welcome back to This Week in Digital Marketing. The series where every Sunday, I round up the biggest updates from the previous week and break them down in a fun, positive spin so they are quick and easy to consume. We’re focusing on stuff that actually matters if you’re trying to build a brand, market…
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5.31.26 This Week: Google Wants to Shop for Your Customers, AI Is Taking More Jobs & Everyone Is Still Talking About Trust
Welcome back to This Week, the series where I dive into the hot topics you should stay updated on from the last 7 days in the Digital Marketing industry. So grab your coffee (or reheat it for the third time if you’re also parenting small children), and let’s get into it. Google Wants to Be…
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Your Brand Doesn’t Need Every Marketing Channel, Just the Right Ones
Every other day there seems to be some marketing channel that the industry has declared “dead”. SEO, LinkedIn company pages, email marketing, blogs, founder content… and then the advice to focus on the new shiny object; video, TikTok, thought leadership, third-party review sites. The problem here is that this marketing advice swings wildly between extremes.…
Mom Is Marketing 