Tag: ai
-
Building Websites for Audiences… and Agents
Practices for Building a Website Ready for the Future of LLMs For years, websites were built with two audiences in mind: people and search engines. We optimized for rankings, conversions, keywords, and user experience. But the way people discover brands online is already shifting, and we’re now entering a phase where websites also need to…
-
ChatGPT vs. Claude: Which One Actually Makes You a Better Marketer?
If you’re in marketing right now, you’ve probably heard some version of: “use AI.” This post is part of a series: “AI for Marketers” and this specific post covers content writing with ChatGPT or Claude. Stay tuned for more posts covering the different uses of AI in marketing. And I agree, with some nuance. I…
Mom Is Marketing 