Tag: ai
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6.14.26 This Week in DM: ChatGPT Wants to Shop, Apple Wants to Search & Google Wants to Be Social
Welcome back to This Week in Digital Marketing. The series where every Sunday, I round up the biggest updates from the previous week and break them down in a fun, positive spin so they are quick and easy to consume. We’re focusing on stuff that actually matters if you’re trying to build a brand, market…
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How AI Became My Unexpected Lifeline During My Son’s NICU Stay
When people talk about artificial intelligence, they usually talk about productivity, marketing, content creation, or automation. What they don’t talk about enough is how AI can help during some of life’s hardest moments. A few months ago, my son Miles spent time in the NICU. Like many NICU parents, I found myself living in a…
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5.31.26 This Week: Google Wants to Shop for Your Customers, AI Is Taking More Jobs & Everyone Is Still Talking About Trust
Welcome back to This Week, the series where I dive into the hot topics you should stay updated on from the last 7 days in the Digital Marketing industry. So grab your coffee (or reheat it for the third time if you’re also parenting small children), and let’s get into it. Google Wants to Be…
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5.24.26 This Week: AI Search Gets Smarter, Clicks Get Harder & Trust Becomes the New SEO
The Weekly DM round up; the first edition of my new Sunday series where we recap what happened this week in the world of digital marketing. Not the fluff, not the hype, and definitely not the “you must master 12 new AI tools before Monday” chaos. Think of this as your weekly reset. A quick,…
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The AI Tool Stack I’d Recommend to Digital Marketers Right Now
I’ve been on maternity leave for a hot minute recently and that has given me some time during baby naps to dive into the different AI tools on the market. It’s been fun having the flexibility to dabble into more options than I’d typically get the chance to. There was a point where simply saying…
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AEO/GEO Is Just SEO Done Really Well
Every few years, marketing gets a new acronym that suddenly makes everyone feel like the old playbook is dead. At this moment, it’s AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). And if you’ve spent even five minutes on LinkedIn lately, you might be believing that traditional SEO is completely irrelevant now that AI…
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Building Websites for Audiences… and Agents
Practices for Building a Website Ready for the Future of LLMs For years, websites were built with two audiences in mind: people and search engines. We optimized for rankings, conversions, keywords, and user experience. But the way people discover brands online is already shifting, and we’re now entering a phase where websites also need to…
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ChatGPT vs. Claude: Which One Actually Makes You a Better Marketer?
If you’re in marketing right now, you’ve probably heard some version of: “use AI.” This post is part of a series: “AI for Marketers” and this specific post covers content writing with ChatGPT or Claude. Stay tuned for more posts covering the different uses of AI in marketing. And I agree, with some nuance. I…
Mom Is Marketing 